Number 5 on the list · checked September 28, 2026

Duffy

Duffy is a Minneapolis branding firm founded in October 1984 by Joe Duffy in partnership with Fallon McElligott, later operating as Duffy & Partners and now as Duffy Collective. Its site describes timeless identities, strategic design and modern content, and its portfolio shows Red Locks Irish Whiskey, Crooked Bev Co. and CAMBA. PRINT reported in 2019 that Joe Duffy passed leadership to his daughter Bridget, son Joseph and partner Nancy Kullas, and that past work included Minute Maid, Diet Coke and the Mall of America.

Why it’s hereForty years in operation with a documented succession to second-generation leadership, and among the best-known identity firms to come out of Minneapolis.

Listed at number 5 of the branding agencies in the Midwest. The order is editorial. This page repeats the fields recorded for Duffy and does not add ratings, clients or prices that are not in those fields.

Based in
Minneapolis, MN
Founded
1984
Led by
Joseph Duffy, Principal
Known for
brand identity · strategic design · packaging · content
Named clients
Red Locks Irish Whiskey, Crooked Bev Co., CAMBA
Best for
Consumer and beverage brands that need brand identity, brand language and packaging from a Minneapolis branding firm working since 1984.
Selected work
  • Red Locks Irish Whiskey. Brand identity, packaging, point-of-sale, advertising and apparel for the whiskey brand. source ↗
  • Crooked Bev Co.. Branding project for the beverage company. source ↗
Duffy homepage, captured September 28, 2026
duffy.com · homepage on September 28, 2026

Sources duffy.com, printmag.com

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