Branding agency cost guide
Typical industry estimates for hiring a branding agency in the Midwest. Not quotes, and not an average of firms on this list.
This cost guide is for hiring a branding agency in the Midwest. 15 firms are on the ranked list. The bands below are typical industry estimates. They are not quotes from those firms, and they are not an average of anything on the list.
A firm here may sit inside a band, below it, or above it. The only price that belongs to a named firm is one that firm published, and those are listed separately, copied from the source.
| Engagement | Typical industry estimate | What that usually covers |
|---|---|---|
| Identity for a small company | $8,000–$25,000Typical industry estimate, not a quote from any firm on this list. | A mark, color, type and a short set of templates. Naming may or may not be included. |
| Strategy plus identity | $25,000–$80,000Typical industry estimate, not a quote from any firm on this list. | Positioning and messaging first, then the visual system and the guidelines. |
| A system for several products or locations | $80,000–$250,000Typical industry estimate, not a quote from any firm on this list. | Sub-brands, templates and rules other teams can apply. Rolling the system out is usually later. |
These bands are national typical estimates. They are not an average of the Midwest firms on this list. Those firms sit in different states, and a published price further down belongs only to the firm that posted it.
What moves the number
- Whether naming and verbal strategy are in the project.
- How many sub-brands, products or locations the system has to cover.
- How many applications are designed versus left as rules.
- Whether research with customers is included or the project starts from interviews you have already done.
Compare proposals on the same written scope. A lower monthly number that excludes production, media or the person who does the work is not a lower price.
Prices firms on this list have published
Copied from the firm’s site or from Clutch. These are not estimates, and they are not quotes for your job.
None of the 15 firms on this list publish a price in the sources checked for these profiles. The bands above stay estimates.
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