Number 10 on the list · checked September 28, 2026

Capsule

Capsule is a multidisciplinary design and branding agency at 1220 Marshall Street NE in Minneapolis, founded in 1999 by Aaron Keller and Brian Adducci. Its services include brand strategy, naming, logo and identity systems, packaging and brand language documentation, with clients listed including Tyson Foods, Cargill, 3M, John Deere, Medtronic, Polaris and Hydro Flask. Clutch records 10-49 staff with branding and packaging design as half of its work.

Why it’s hereA 25-year Minneapolis branding studio whose site lists recognition from AIGA, Communication Arts, Graphis, Pentawards and the Art Directors Club of New York.

Listed at number 10 of the branding agencies in the Midwest. The order is editorial. This page repeats the fields recorded for Capsule and does not add ratings, clients or prices that are not in those fields.

Based in
Minneapolis, MN
Founded
1999
Team size
11–50 people
Led by
Aaron Keller, Co-Founder and Managing Principal
Known for
brand strategy · naming · packaging design · identity systems · brand language
Named clients
Tyson Foods, Cargill, 3M, John Deere, Medtronic, Polaris, Hydro Flask, PepsiCo
Best for
Consumer, outdoor and industrial brands that need naming, identity systems or packaging design, with past clients ranging from Osprey and Hydro Flask to John Deere and 3M.
Selected work
  • Osprey. Designed a new packaging system for the outdoor pack maker. source ↗
  • Coremark Metals. Rebranded a legacy metals retailer. source ↗
  • BGM. Unified several distinct financial services brands under one brand system. source ↗
Office
1220 Marshall Street NE · Minneapolis, MN · 55413 · 612.341.4525
Capsule homepage, captured September 28, 2026
capsule.us · homepage on September 28, 2026

Sources capsule.us, clutch.co, agencyspotter.com · LinkedIn ↗

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