Planet Propaganda
Planet Propaganda is a branding agency at 605 Williamson Street in Madison, Wisconsin, founded in 1989 as Planet Design Company by Dana Lytle. Its site describes a strategy process built around finding a brand's fundamental belief for challenger companies, with work shown for Duluth Trading Company, Jimmy John's, Jersey Mike's and Smithworks Vodka. AdForum records 29 staff and earlier clients including Trek, Teva, Whole Foods Market and Intelligentsia Coffee.
Why it’s hereMore than 35 years of challenger-brand work from Madison, with founder Dana Lytle inducted into the Wisconsin Advertising Hall of Fame, per In Business Madison.
Listed at number 7 of the branding agencies in the Midwest. The order is editorial. This page repeats the fields recorded for Planet Propaganda and does not add ratings, clients or prices that are not in those fields.
- Based in
- Madison, WI
- Founded
- 1989
- Team size
- 11–50 people
- Led by
- Dana Lytle, Founder and CEO
- Known for
- brand strategy · challenger brands · identity design · advertising · packaging
- Named clients
- Duluth Trading Company, Jimmy John's, Jersey Mike's Subs, Smithworks Vodka, Trek, Teva
- Best for
- Retail, restaurant franchise and spirits brands planning national expansion that want brand strategy and creative from an independent Madison agency.
- Selected work
- Duluth Trading Company. Long-running brand work as the retailer grew from a $60M regional player to a $650M+ public national retailer. source ↗
- Jersey Mike's Subs. Brand development during growth from 600 stores in 23 states to 2,200 stores nationwide. source ↗
- Pernod Ricard (Smithworks Vodka). Launch campaign for a new vodka; the 5-state launch beat its KPI goals by 500%. source ↗
- Recognition
Sources planetpropaganda.com, adforum.com, ibmadison.com, mediapost.com, wisbusiness.com · LinkedIn ↗
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