Number 12 on the list · checked September 28, 2026

Fifty Thousand Feet

Fifty Thousand Feet, formerly 50,000feet, is an independent brand consultancy headquartered at 500 W Madison Street in Chicago with additional offices in New York, Washington, D.C. and London. Its practice covers brand strategy and identity, brand activation and systems, and audience growth, with clients listed including Mastercard, NYSE, Salesforce, BMW, Sony, Abbott and McKinsey & Company. DesignRush records a 2001 founding and 50-99 employees.

Why it’s hereThe largest independent brand consultancy based in Chicago, with a client list of global financial, technology and consumer brands.

Listed at number 12 of the branding agencies in the Midwest. The order is editorial. This page repeats the fields recorded for Fifty Thousand Feet and does not add ratings, clients or prices that are not in those fields.

fiftythousandfeet.com ↗Get matched
Based in
Chicago, IL
Founded
2001
Team size
51–200 people
Led by
Kate Watts, CEO
Known for
brand strategy and identity · naming · brand activation · B2B and financial-services branding · content and thought leadership
Named clients
Mastercard, NYSE, Salesforce, BMW, Sony, Abbott, Google, McKinsey & Company, Under Armour
Best for
Financial services, professional services and premium product companies, with clients such as Mastercard, NYSE, Knoll and BMW, that need brand strategy, naming and identity systems plus thought leadership content.
Office
500 W Madison St, Suite 1000 · Chicago, IL · 60661
Fifty Thousand Feet homepage, captured September 28, 2026
fiftythousandfeet.com · homepage on September 28, 2026

UpdateRebranded from 50,000feet to Fifty Thousand Feet in June 2025 and repositioned as an independent brand consultancy; brought Tangible into the firm in January 2026.

Sources fiftythousandfeet.com, designrush.com · LinkedIn ↗

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